Marketing: A Complete Guide In Pictures Malcolm McDonald

ISBN: 9780750661980

Published: September 21st 2004

Paperback


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Marketing: A Complete Guide In Pictures  by  Malcolm McDonald

Marketing: A Complete Guide In Pictures by Malcolm McDonald
September 21st 2004 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | | ISBN: 9780750661980 | 9.53 Mb

Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach!So that managers andMoreSuccessful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there.

It is not difficult to spot organizations that have not adopted a marketing approach!So that managers and students can quickly grasp the key principles one of the worlds leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.Using full colour cartoons, packed with ideas and examples, this second edition of Marketing: a pictorial guide for managers is a highly approachable primer.

However based as it is on the internationally best selling Marketing Plans textbook it is also both a rigorous and serious introduction to the subject.* A unique marketing introduction taking a pictorial approach* Very powerful and very fast learning tool for the key concepts in Marketing* Written by one of the leading author teams in the subject



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